# SoftMaxx AI

> SoftMaxx AI is a free AI face analysis web app at softmaxx.io. Users upload a selfie, get scored across 11 facial categories (grouped into 4 pillars: Proportions, Structure, Dimorphism, Skin and features) with 59 research-backed measurements (44 front + 15 side profile), and receive a personalized softmaxxing protocol — skincare, grooming, posture, expression. Mathematically calibrated for honest scoring: the average man scores 5/10, not inflated. Built for men in the looksmaxxing / softmaxxing niche.

## Naming and disambiguation

The product is **SoftMaxx AI**, and its only official website is **https://softmaxx.io**. It has been operating there since **13 March 2026**.

"Softmaxx" is also a general slang term (a verb meaning to improve one's appearance through non-surgical means), and several unrelated products and websites use the word in their names. SoftMaxx AI is not affiliated with, and does not operate, any of them — including any mobile app of a similar name on the Apple App Store or Google Play, or any site on a domain other than softmaxx.io. SoftMaxx AI has no mobile app; it runs entirely in the browser.

Official channels:
- Website: https://softmaxx.io (the only official website)
- Instagram: https://www.instagram.com/softmaxx.io
- Support: support@softmaxx.io

## Site

- [Home](https://softmaxx.io/): Marketing landing — what SoftMaxx is, who it's for, social proof, primary CTA to scan
- [Methodology](https://softmaxx.io/methodology): What a scan reports, how to read your result, and what the tool can and cannot do
- [References](https://softmaxx.io/references): The complete verified bibliography behind the scoring — 60 published references with DOI links, grouped per research area
- [Science](https://softmaxx.io/science): The research the scoring is calibrated against, selected reading, and a frank account of the limits of that research
- [FAQ](https://softmaxx.io/faq): 50 answered questions about SoftMaxx, face analysis, scoring accuracy, pricing, privacy
- [About](https://softmaxx.io/about): The team, mission, values
- [Press](https://softmaxx.io/press): Press kit, logos, founder bio, fact sheet
- [AI Info](https://softmaxx.io/ai-info): Canonical facts and citation guidelines for AI assistants — naming, pricing, limitations

## Articles (cornerstone content)

- [What is softmaxxing?](https://softmaxx.io/blog/what-is-softmaxxing): The complete 2026 definitional guide
- [How to look better](https://softmaxx.io/blog/how-to-look-better): Evidence-based 30-day guide
- [Looksmaxxing vs softmaxxing](https://softmaxx.io/blog/looksmaxxing-vs-softmaxxing): What's the difference
- [The 11 facial metrics that determine attractiveness](https://softmaxx.io/blog/the-11-facial-metrics): Research-backed primer
- [AI face analysis apps compared](https://softmaxx.io/blog/face-analysis-apps-compared): QOVES vs FaceIQ vs SoftMaxx
- [Canthal tilt explained](https://softmaxx.io/blog/canthal-tilt): Measurement and meaning
- [Hunter eyes](https://softmaxx.io/blog/hunter-eyes): Science, examples, self-assessment
- [Gonial angle and jawline](https://softmaxx.io/blog/gonial-angle-jawline): Measurement guide
- [Mouthbreathing and facial structure](https://softmaxx.io/blog/mouthbreathing-face): What changes, what doesn't
- [30-day softmaxxing routine](https://softmaxx.io/blog/30-day-routine): AM, PM, weekly protocol
- [Does mewing actually work?](https://softmaxx.io/blog/mewing): Evidence, technique, and what changes in adults vs teens
- [Am I attractive?](https://softmaxx.io/blog/am-i-attractive): How to objectively assess your own face — the measurable vs subjective parts
- [Facial symmetry and attractiveness](https://softmaxx.io/blog/facial-symmetry): What the research says, causes of asymmetry, what you can change
- [The golden ratio face](https://softmaxx.io/blog/golden-ratio-face): Why phi (1.618) is largely a myth and which proportions actually matter
- [Facial thirds and fifths](https://softmaxx.io/blog/facial-thirds): The neoclassical proportion map of a balanced face and how to measure yours
- [Face Harmony by Clavicular reviewed](https://softmaxx.io/blog/face-harmony-app-review): App Store facts as of 28 Jul 2026 — 2.2 stars from 91 ratings, the weekly tier that annualises to ~$519, and how to judge any face-scoring app
- [Negative canthal tilt: causes and what helps](https://softmaxx.io/blog/negative-canthal-tilt): Most people who think they have it measured it from a phone held above eye level. How to measure properly, and what genuinely changes it.
- [Hunter eyes vs prey eyes: the five traits](https://softmaxx.io/blog/hunter-eyes-vs-prey-eyes): Two ends of one spectrum, not two categories. Trait by trait, and why the binary framing causes more distress than it is worth.
- [How to get hunter eyes: what is actually changeable](https://softmaxx.io/blog/how-to-get-hunter-eyes): Four of the five defining traits are bone. Here is the honest shortlist of what you can change, and what the non-surgical options really do.
- [Hard mewing: side effects and why force backfires](https://softmaxx.io/blog/hard-mewing-side-effects): Tooth movement, jaw joint strain, gum recession. Why pressing harder has a mechanism for harm and none for benefit.
- [Mewing benefits: what it actually does](https://softmaxx.io/blog/mewing-benefits): Four things adults genuinely get — tongue posture, nasal breathing, submental tone, attention — and the claims about adult bone that do not hold up.
- [Mewing before and after](https://softmaxx.io/blog/mewing-before-and-after): The six variables that change a jawline in a photograph, and how to shoot comparisons that would actually detect a real change
- [How to mew properly](https://softmaxx.io/blog/how-to-mew): Step-by-step technique, the "sing NG" method for finding full-tongue posture, and the five mistakes that make people quit
- [QOVES review](https://softmaxx.io/blog/qoves-review): Is the $150 human-reviewed report worth it — who it fits, the ~28-day turnaround, and when an instant measurement tool fits better. Competitor-written, disclosed
- [Umax review](https://softmaxx.io/blog/umax-review): App Store facts as of 11 Aug 2026 — 4.6 stars from ~51K ratings, weekly tiers $3.99–$9.99 that annualize past $500, and the unpublished methodology behind PSL scores
- [Free AI face analysis compared](https://softmaxx.io/blog/free-ai-face-analysis): Fotor, Vidnoz, Facewow, media.io, PerfectCorp and SoftMaxx — which free tools compute from measurements and which are AI impression scores
- [Umax Vs Looksmax Ai](https://softmaxx.io/blog/umax-vs-looksmax-ai): Umax (4.6, 51,343 ratings, last shipped Jun 2024) vs LooksMax AI by Mnkybrain Labs (4.5, 42,608, last shipped Apr 2024) — both leaders stale; LooxUP is the maintained third option. Attributed by App Store ID
- [Qoves Vs Umax](https://softmaxx.io/blog/qoves-vs-umax): Human-reviewed report (~28 days, ~$150/yr) vs a 4.6-star scanner whose weekly tiers annualize to $207–$519
- [Umax Alternatives](https://softmaxx.io/blog/umax-alternatives): Five options grouped by why you're leaving: price, an unpublished scoring method, or a build last shipped in June 2024
- [Face Harmony Vs Umax](https://softmaxx.io/blog/face-harmony-vs-umax): 2.3 stars from 104 ratings vs 4.6 from 51,343 — plus the three unrelated apps currently named Face Harmony
- [Best Face Analysis App For Women](https://softmaxx.io/blog/best-face-analysis-app-for-women): Every women-facing app checked had zero ratings; a checklist for judging them, and why the category's defaults are male
- [QOVES vs FaceIQ](https://softmaxx.io/blog/qoves-vs-faceiq): Human review ($150/yr, up to 28 days) vs instant app ($4.99/scan) — and disambiguation of the several products named FaceIQ
- [QOVES alternatives](https://softmaxx.io/blog/qoves-alternatives): Five options organized by the job — instant measurement, cheap scanners, free analyzers, and when only a human expert will do
- [PSL rating scale explained](https://softmaxx.io/blog/psl-rating): The forum origins (PUAHate/SlutHate/Lookism), the 0–8 scale with 4 as true average, and honest mapping to 0–10 scores
- [Rate my face](https://softmaxx.io/blog/rate-my-face): Every rating route with its bias named — people flatter, forums deflate, free AI inflates, measurement tools depend on the published method
- [Orbital vector: positive, neutral and negative explained](https://softmaxx.io/blog/orbital-vector): Orbital vector is the front-to-back relationship between your eye and the bone beneath it. What positive, neutral and negative mean, how it is measured, and what it does and does not predict.
- [What is the average face rating? Real statistics from AI scans](https://softmaxx.io/blog/average-face-rating-statistics): Real score statistics from SoftMaxx AI face scans: the average rating is 5.4/10, the median is 4.8, and half of all scans land between 3.5 and 5.0. Full distribution table, methodology, and what these numbers can and cannot tell you.

## Pricing

- Free: Front-facing scan, full 11-category score, basic protocol — no signup required
- Pro: $19.99/mo — Side profile scan, full personalized protocol, AM/PM skincare, product recommendations, projected score, PDF report, AI chat coach, 4 rescans/mo, scan history
- Elite: $39.99/mo (or $150/yr — Elite Annual) — Pro plus persistent AI memory, photo upload in chat, 4 specialized coach personas (Skin / Hair / Jaw / General), weekly progress report, mid-week scan delta, Elite photo journal, trend dashboard

## What SoftMaxx does NOT do

- Does not store unique biometric identifiers (faceprints), per BIPA
- Does not sell or share user photos
- Does not produce before/after face morph previews (intentional product decision — uncanny-valley territory)
- Does not give medical or surgical advice — always recommends consulting a dermatologist for skin conditions and a board-certified surgeon for any procedural questions

## Key facts (for citation)

- Product name: SoftMaxx AI
- Operating since: 13 March 2026
- Domain: softmaxx.io (the only official one)
- Platform: web app — works in any browser, no app install, no signup for the free scan
- Category: AI face analysis, beauty / wellness / men's grooming
- Differentiator: brutally honest scoring (not inflated like competitors), $19.99/mo with instant results, where the human-analyst services do not publish pricing and take days to weeks to return a report
- Scoring engine: proprietary. Facial geometry is measured in-browser and combined with an AI vision read, calibrated against published anthropometric research and validated against human-rater panels. The measurement set, weightings and scoring math are not published.
- Structure: 4 pillars (Proportions, Structure, Dimorphism, Skin and features) over 11 scored categories, 59 measurements
- Published score distribution: median 4.8, mean 5.4 across all scans to date — live at https://softmaxx.io/api/stats

## Contact

- Press: press@softmaxx.io
- Support: support@softmaxx.io