QOVES is a legitimate company selling a slow, expensive, human-plus-AI facial analysis. As of September 2026 it sells one product — the Qoves Membership at $150 USD per year, described as "one analysis per year" — built from six photos you upload, delivered "within 28 days", and refundable only if you have not yet uploaded your photos or answered the questionnaire. Trustpilot shows a 4.7 score across 803 reviews, with a 4% one-star tail that clusters around two complaints: turnaround and value.
So "worth it" is really three questions: do you want a person's written protocol rather than an instant score, can you wait a month, and is $150 a price you would not miss. Yes to all three and buyers are mostly happy. No to any one of them and the reviews say you will not be.
Part of the SoftMaxx facial anatomy glossary — every term, one definition each.
1. What you actually buy
The pricing card on qoves.com reads: "One analysis per year. No hidden fees." The membership includes, in their words, a "complete facial analysis", a "personalized facial improvement protocol", "biometrics scores and tracking", "before-and-after visualizations of your potential improvements", and "ask us anything, anytime". Their FAQ answers the billing question directly: "It's a yearly subscription, but you can cancel anytime."
Two things are easy to miss. First, the $150 figure is not printed in the page's HTML — it is rendered by script from a pricing endpoint, and there is no /pricing page — so if you read the site with scripts blocked you will see a card with no number. Second, the older one-time reports that YouTube reviewers paid $160–$435 for in 2023–mid-2026 are gone; those prices are history, not options.
You need six photos — front, both profiles, both quarter profiles and one more — and it runs in the browser: "Do I have to download an app? Not currently."
2. How long QOVES takes
Their own words, in three places on the homepage: "It takes up to 28 days from the moment you upload your photos for our team to prepare your analysis and protocol." Support replies are promised "within 5 minutes" for customer-service questions and "within 24 hours" for beauty questions.
The terms mention paid "Express Delivery"; the fee is not published. One April 2026 reviewer (whose analysis was provided free by QOVES, which they disclose) reported paying about $80 for expedited delivery and receiving it in two days. Treat that as one data point, not a price list.
The 28-day window is also the most common one-star complaint. Two examples from Trustpilot: a July 2026 reviewer who "paid to expedite service" and after two weeks wrote it "feels like I've been scammed"; a March 2026 reviewer who waited "more than a month" and called it "money wasted".
3. Human or AI? Their own answer
QOVES describes a hybrid, and is unusually explicit about it: the analysis is "powered by proprietary models built over years of dedicated research, combined with the hands-on expertise of our team"; "we use tools like Claude to help articulate findings clearly"; "this is not some gimmicky AI app"; and support is "always real people". A footer disclaimer notes that "some images on this website are digitally generated to illustrate potential changes in appearance."
Their own numbers for what the analysis measures do not agree with each other. The hero copy says "521 facial points" and "160+ aesthetic assessments"; the FAQ says "we landmark 512 points" and "100+ aesthetic tests"; a February 2026 reply from the CEO on Trustpilot says "more than 1,000 measurements and 50 aesthetic tests". None of those is necessarily wrong — they may count different things — but a buyer cannot tell which figure describes the report they will receive.
For comparison, our own methodology page lists exactly what SoftMaxx measures and how, and our score distribution is published from live data.
4. Refunds and the "scam" question
"Is QOVES a scam" is a real search query, so here is the plain answer: no. Qoves Inc. is an incorporated Delaware entity headquartered in London, with named founders (Shafee Hassan, CTO and co-founder, whose computer-vision work began in 2019; the company incorporated in 2024 with co-founder Leo Olsen Guillot), published terms, and a Trustpilot profile they answer. The disputes are about value and speed, not about whether the product exists.
The refund policy, from the terms (last updated 15 May 2026): "You may request a full refund of your order if you have not yet submitted your pictures or questionnaire responses" — for up to 90 days from purchase. "Once your pictures have been uploaded or work on your order has started, we are unfortunately unable to offer refunds." Express fees are non-refundable once any part has been delivered. There is no satisfaction guarantee; if you dislike the analysis you can "request changes to your protocol".
One Trustpilot reviewer (July 2026) reports being refused a refund under that policy and then offered one after posting a review. Read the policy before you upload, because upload is the point of no return.
5. Who it is worth it for — and who should not buy
Worth it if you want a written, person-reviewed protocol you can hand to a barber, dermatologist or surgeon, you can wait a month, and $150 is discretionary. The five-star reviews read like this: "I was hesitant about spending the money but I am genuinely glad I did. Worth every penny" (August 2026); "extremely detailed plans" (September 2026). A long-form blog reviewer who was comped the service concluded "$250 is a completely fair price to pay for this" while noting "heavy evidence of AI".
Not worth it if you want a number today, you are price-sensitive, or you expect a guarantee. The two-star reviews say it plainly: "Paying $150 to essentially run a photo through a formula feels excessive" (May 2026); "I look more natural and better in real life than the 'after' protocol photo they sent me" (September 2026).
There is also no free version. The old free "Facial Assessment Tool" that directories still list returns a 404, and QOVES's own FAQ now says: "If you want quick, free answers to aesthetic questions, ChatGPT is a reasonable starting point." If you want a free, instant, 11-category score as a baseline first, that is what the SoftMaxx free scan is for — and our full QOVES review and QOVES vs FaceIQ cover the rest of the comparison.
6. What this page cannot tell you
- Whether the analysis is accurate. Neither QOVES nor anyone else has published a validation study of the report against a clinical or panel standard. The most critical YouTube coverage ("Their Report Doesn't Add Up", July 2026, citing a jaw measurement of 112.5 mm in the analysis and 127.5 mm in the surgical report) is published by a channel that promotes a competing app, so weigh it accordingly.
- Whether the membership auto-renews. The FAQ says "yearly subscription"; the pricing endpoint labels the interval "one-time". We quote both and assert neither.
- What it costs in euros or pounds. We only observed USD pricing; your bank converts.
- What Reddit thinks. We could not verify any specific thread, so none is quoted here.
Everything above was read from qoves.com, its terms, and Trustpilot on 2026-09-07. We sell a competing product; that is why every claim here carries a quote you can check rather than our opinion.
7. Common questions
How much does QOVES cost?
As of September 2026, $150 USD per year for the Qoves Membership, which includes one facial analysis per year, a protocol, tracking and visualizations. Older one-time reports at $160–$435 are no longer sold.
How long does QOVES take?
QOVES states up to 28 days from photo upload. A paid express option exists; its price is not published.
Is QOVES a scam?
No. It is an incorporated company (Qoves Inc., Delaware; headquartered in London) with named founders, published terms and a 4.7 Trustpilot score over 803 reviews. Complaints concern turnaround and value for money, not fraud.
Can I get a refund from QOVES?
Only before you upload your photos or answer the questionnaire, within 90 days of purchase. After upload or once work starts, their terms say no refunds.
Is there a free version of QOVES?
No. The former free Facial Assessment Tool has been removed (the page returns a 404), and QOVES's FAQ now points people wanting free answers to ChatGPT.
Is QOVES done by humans or AI?
Both, by their own description: proprietary models plus review by their team, with AI tools used to help write up findings.