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The SoftMaxx Field Guide

Research-backed essays on face analysis, softmaxxing, and the science of looking better.

Featured essay

What is softmaxxing? The complete 2026 guide

The definitive primer: how softmaxxing differs from looksmaxxing, why it matters, and the 11 areas to focus on first.

Routine

How to look better: an evidence-based 30-day guide

Skip the bro-science. Here's what actually moves the needle in 30 days, ranked by impact.

16 min read Read article
Foundational

Looksmaxxing vs softmaxxing: what's the difference?

Both aim at the same outcome. They disagree about the methods, the audience, and the ethics. Here's the honest breakdown.

10 min read Read article
Anatomy

The 11 facial metrics that determine attractiveness

What the peer-reviewed research actually says, mapped to the 11 categories SoftMaxx measures.

18 min read Read article
Compare

AI face analysis apps compared: QOVES, FaceIQ, SoftMaxx, and the rest

We tested every face-analysis app worth comparing. Here's where each one wins and where it falls apart.

13 min read Read article
Anatomy

Canthal tilt explained: what it is, how to measure it

Positive, neutral, negative. What the canthal tilt actually does to your face, and whether you can change it.

9 min read Read article
Anatomy

Hunter eyes: the science, examples, and how to assess yours

The most-searched concept in the entire looksmaxxing space. Real anthropometry, real examples, no mysticism.

11 min read Read article
Anatomy

Gonial angle and jawline: a measurement guide

How orthodontists actually measure it, the ranges that read as masculine or feminine, and what mewing does (and doesn't do).

12 min read Read article
Anatomy

Mouthbreathing and facial structure: what changes, what doesn't

The reversible changes, the developmental window, and what the research actually proves.

10 min read Read article
Routine

The 30-day softmaxxing routine: AM, PM, weekly

A protocol designed so you can run it without thinking about it. Photo-tested, deadline-driven, evidence-backed.

15 min read Read article