"QOVES Studio" is the YouTube channel; "QOVES" is the company. The channel — QOVES at @QOVESStudio, 1.04 million subscribers on 2026-09-14 — publishes video essays on "what makes a face beautiful through anthropology and cognitive psychology" and is where most people first meet the brand. The company, Qoves Inc., describes itself on its About page as "the world's largest personal beauty consultancy": London HQ · Founded 2019 · 121 team members · 50K+ clients served, working since 2025 out of a converted old library.
It sells one product, the $150/year Qoves Membership — a person-reviewed facial analysis and improvement protocol built from six photos — plus three paid add-ons. This page covers the entity: who founded it, where it is, how it makes money, what it is not, and how to reach it. What the product is and whether to buy it are on What is QOVES? and Is QOVES worth it?.
Part of the SoftMaxx facial anatomy glossary — every term, one definition each.
1. Who founded QOVES and who runs it
The co-founder and CTO is Shafee Hassan, whose computer-vision work on facial aesthetics began in 2019 and who is the voice and author behind most of the channel's early videos — the reason "qoves narrator" and "qoves guy" are search queries. The company incorporated as Qoves Inc. in 2024 with co-founder Leo Olsen Guillot; a February 2026 reply on Trustpilot is signed by the CEO. The About page counts 121 team members; the site has a careers page, which is where the "qoves hiring" and "qoves internship" searches lead.
We could not verify a Wikipedia article, a public funding round or a revenue figure for the company, and we do not repeat the "net worth" numbers that appear on aggregator sites — none of them cite a source.
2. Where QOVES is based
The About page says "Nestled in the heart of London, we transformed this old library into our primary HQ in 2025", and lists London HQ as the first fact about the company. The corporate entity, Qoves Inc., is a US (Delaware) incorporation — which is why "qoves wilmington de" appears in search suggestions: Wilmington is where Delaware registered-agent addresses live, not where the team works. Support, press and business contacts are all @qoves.com email addresses (hello@, press@, inquiry@); there is no phone line or walk-in consultation listed.
3. How QOVES makes money
One SKU. The checkout on 2026-09-14 lists the Qoves Membership at $150 / year ("Due today $150", "No Hidden Fees. Cancel Anytime.") covering a yearly expert-backed facial analysis, a personalised improvement plan, continuous biometric tracking and "unlimited concierge service". Three one-time add-ons sit alongside it: Express Delivery (24–48h) $80, Surgical Recommendations $180, Hairstyle Suggestions $25. Until roughly mid-2026 the company sold separate reports — analysis, hairline design, style lookbook, morphs — at $160–$435; that catalogue is gone and reviewers' old receipts are history, not a price list.
The channel is the marketing engine, not a revenue line: 1.04M subscribers, no sponsor reads in the videos we sampled, and every video description points to the site. The homepage claims "Join 50,000+ people" and the checkout shows "Rated 4.9/5 by members"; the independent number is Trustpilot's 4.7 across 804 reviews on a profile the company claimed in October 2024 and answers.
4. What QOVES is not
Their contact-page disclaimer, verbatim in substance: QOVES "does not provide licensed clinical or medical services"; any recommendation involving clinical procedures or medication "should be discussed with a licensed provider"; most showcased changes "can be approached without surgery", results vary; and "some images on this website are digitally generated to illustrate potential changes in appearance". It is a consultancy that writes reports, not a clinic, not a plastic-surgery referral service, and — in its own FAQ's words — "not some gimmicky AI app".
It is also not a looksmaxxing forum brand, although its videos are quoted on them. The channel's framing is anthropology and cognitive psychology; the product's framing is personal beauty consulting. Whether that framing survives contact with the looksmaxxing audience that watches the videos is a fair question, and one the company's own "Will analysing my face make me insecure?" FAQ entry acknowledges exists.
5. The YouTube channel, and why it ranks for everything
QOVES's videos are the most-viewed explanations on YouTube of facial-aesthetics vocabulary — hunter eyes, prey eyes, midface ratio, canthal tilt, facial thirds, the golden ratio's limits — and they are the reason those terms have Google search volume at all. The terms themselves are explained, with the research they rest on and the effect sizes, in our facial anatomy glossary; the channel's explanations and ours agree on the anatomy and differ on how much any single ratio matters, which is the argument we make on hunter eyes vs prey eyes.
If you are here because a video convinced you to measure your face: the free SoftMaxx scan measures the same ratios instantly, and the $150 membership has a person interpret them slowly. Those are different products; the comparison lays them side by side.
6. What this page cannot tell you
Revenue, valuation, funding and "net worth" — not published; we do not guess. Whether the 121 headcount and 50K+ client figures are current — they are the company's own About-page numbers on 2026-09-14. The full founding story beyond the two named co-founders. Read from qoves.com (About, Contact, checkout, FAQ), the QOVES YouTube channel page and Trustpilot on 2026-09-14. We sell a competing product, which is why every claim is quoted and dated.
7. Common questions
Who is the founder of QOVES?
Shafee Hassan is the co-founder and CTO, with computer-vision work on faces dating to 2019; the company incorporated as Qoves Inc. in 2024 with co-founder Leo Olsen Guillot.
Where is QOVES located?
London — the About page lists London HQ (a converted old library since 2025). The corporate entity Qoves Inc. is incorporated in Delaware, which is why Wilmington, DE appears in searches.
What is QOVES Studio?
The YouTube channel (@QOVESStudio, 1.04M subscribers as of 2026-09-14) that publishes video essays on facial beauty through anthropology and cognitive psychology. QOVES the company sells the paid, per-person analysis.
How big is QOVES?
Its About page states 121 team members and 50K+ clients served, founded 2019. Revenue and funding are not published.
Is QOVES a medical company?
No. Its disclaimer says it does not provide licensed clinical or medical services and that any clinical recommendation should be discussed with a licensed provider.
How do I contact QOVES?
hello@qoves.com for support, press@qoves.com for press, inquiry@qoves.com for business. No phone line is listed.